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HomeNewsNational NewsChhattisgarh’s Zee 24 Ghante rebrnaded as IBC 24 enters MP
Tuesday, 25 June 2013 05:58

Chhattisgarh’s Zee 24 Ghante rebrnaded as IBC 24 enters MP

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After leaving Zee in March this year, it was tough terrain for Chhattisgarh based SB Multimedia, which successfully ran Zee 24 Ghante Chhattisgarh under a franchisee agreement with Zee News for four and a half years to continue further. The channel has now tied up with IBC to run its regional news channel rebranded as IBC 24. 

Almost three month since the rebranding, IBC 24 has not only strengthened its roots in Chhattisgarh but has also made inroads into the three times bigger market of Madhya Pradesh. 

Now with a bigger market in its kitty, the channel is expecting its revenue base to expand as the viewership grows. Since Chhattisgarh is a very small market, making it a commercial success was a challenge. Expansion into MP was a logical step taken by the channel.

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